Contract production means market advantages in OTC business
Manufacturers, wholesalers, retail pharmacists are having to adapt to market mechanisms that are becoming more and more like those governing the consumer goods trade. Above all, OTC business is now characterised by cutthroat competition. Time-tomarket, product differentiation, and product promotions have become essential features. In addition, falling profit margins demand strict cost management. In order to operate in the marketplace in spite of complex conditions, large companies take advantage of the flexibility of small contract manufacturers, with full service being indispensable.